The intersection of classics and data
In my last article I outlined how I thought that traditional auction houses are failing customers and believe that the online platforms are delivering something closer to a thought out value proposition. The article included the quote "in my opinion the long term success of the online platforms will be secured around trust and brand, …
Continue reading "With the Porsche Club GB deal Collecting Cars just got stronger"
For the past few days my Twitter feed has been full of Trump. Reprieve came yesterday when a post was made by the only other organisation with views more divisive than Trump – the marketing department at BMW. https://twitter.com/AlistairJ90/status/1348684285449023493?s=20 The video is here: https://www.bmw.com/en/events/ces/2cars.html I’ve looked at the resulting tweets and at a range of average …
Continue reading "The BMW trash talk ad is signal virtue signalling to tomorrow’s customers"
As lockdown boredom continues I have registered for a number of auctions this month, as I'm sure many others have too. This has brought into focus the level of fees that are being charged by the traditional auction houses at a time when, due to lockdown, they offer no additional value to buyers over and …
I wrote this in March 2018 before the date gained the tag of being the end of ICE sales. It's not an article about EV vs. ICE, but part of a series that I wrote looking at the gaps that exists between differing generations of classic car owners based on data that emerged from my …
The Ferrari F8 Tributo lists at a 19% increase over the 360 in real terms
Browsing the Collecting Cars site today I saw that there is currently a live auction for an E-Type and I thought that it would be interesting to dig out some research I started on the E-Type market earlier this year. Back in February 2019 I collected classified sales data for 40 E-Types that were for sale …
Continue reading "Jaguar E-Type asking prices dip 3.6% in seven months and two markets emerge"
Tesla is the Marmite of car manufacturers; no other car brand seems to split opinion quite in the same way amongst fans and doubters. Tesla’s woes are no secret, many of them brought on by Musk himself. However, that aside I think that the environment in which Tesla is operating is interesting and will no doubt …
Continue reading "How Tesla Could Drown in the Second Wave of Electric Vehicle Innovation"
SS Jaguar 2½-litre sports saloon - Source: Wikipedia Over the weekend there was an article in the FT that stood out to me, “Failed bets knock Jaguar Land Rover off road” Campbell, P. (9th February 2019) FT Weekend, p.16. The key takeaway points from the article for me were; Jaguar Land Rover (JLR) just wrote …
Mark Tofts 